A lifelong commitment to quality of life
Our Story
Where Passion Meets Purpose. Dessert Will Never Be the Same
When two masters of their craft come together, one an award-winning dessert virtuoso, the other a world-renowned trainer to elite athletes – the result isn’t just synergy. It’s a revolution.
At ProteinMania, we believe that indulgence and performance aren’t mutually exclusive. That life’s sweetest moments should fuel your goals, not derail them. Our journey began not in a boardroom, but in a kitchen filled with laughter, love, and the desire to create something better – something genuinely game-changing.
On one side: a culinary artist who’s catered weddings solo for 150 guests, including a hand-crafted five-tier cake from scratch. On the other: a performance nutritionist who’s sculpted champions like Dion Phaneuf, Elvis Stojko, and Ashley Kaltwasser—backed by over 30 years of science-based training and nutritional expertise.
Together, we’ve fused elite-level nutrition with uncompromising taste – reinventing what dessert can be. Every recipe we create is a love letter to those who want more from their food: more protein, more purpose, more pleasure.
This isn’t just about baking. This is about fueling greatness.
This is ProteinMania.
Where every bite hits like lightning. ⚡
steven j. wong
co-founder & certified fitness nutrition specialist
For over three decades, Steven J. Wong has trained elite athletes at the highest level – sculpting champions, pushing limits, and building bodies engineered for peak performance. A trusted agent & strength and conditioning coach, Steven’s client roster reads like a hall of fame: UFC legend Georges St-Pierre, Olympic figure skating icon & 3x World Champion Elvis Stojko, NHL All-Star powerhouse Dion Phaneuf, and world-renowned bikini champions Ashley Kaltwasser and Janet Layug.
But his influence goes far beyond the gym. As a Certified Fitness Nutrition Specialist, Steven brings an uncompromising understanding of how food fuels performance and it’s this science-driven expertise that underpins every formulation at ProteinMania. Every dessert. Every macro. Every ingredient. Designed not just to taste incredible, but to perform.
With an unmatched blend of discipline, innovation, and real-world results, Steven is redefining what it means to indulge intelligently, proving that protein-based desserts can be both decadent and purposeful.
From the training room to the kitchen lab, he remains driven by one core belief: performance starts with what you put in your body.
Genevieve wong
co-founder & master baker
From the moment she could hold a whisk, Gen has been infusing passion into every dessert she creates. By age 23, she launched her own cake decorating business, transforming her creativity and love for sweets into edible works of art. But this isn’t just about cakes, it’s about craftsmanship. She has single-handedly catered full-scale weddings for up to 150 guests – appetizers, entrees, desserts, and even a five-tier wedding cake – all made from scratch. No shortcuts. No compromises. Just pure culinary brilliance.
A devoted mother of three, she brings the same care and creativity into her home kitchen, where healthy, protein-rich recipes are a daily ritual. Her kids don’t just eat – they participate, learn, and love the process.
Outside the kitchen, Gen leads a dynamic life: balancing a dedicated government career with professional modeling, embodying elegance and discipline in every realm she touches.
Whether she’s perfecting a protein brownie, designing a show-stopping dessert table, or crafting nutritious treats for her family, her journey is a testament to artistry, grit, and the belief that food should nourish the body and dazzle the soul.
nutrition on a whole new level – Gourmet taste, athlete fueled
Where Culinary Art Meets Nutritional Science.
Forget everything you thought you knew about “healthy” desserts. At ProteinMania, we don’t sacrifice flavour for macros, we master both. Every bite delivers the rich, decadent taste you crave, backed by precision-crafted nutrition designed to fuel your grind.
This isn’t diet food.
This is dessert with a purpose, engineered by a certified fitness nutritionist and crafted by an award-winning baking artist.
High in protein. Low in regret.
No filler. No fluff. Just real ingredients, optimized for real results.
Whether you’re sculpting your body, chasing your goals, or simply refusing to settle for bland and boring, ProteinMania is the next evolution of clean indulgence.
This is how high-performers satisfy their sweet tooth.
This is nutrition – leveled up.
Only the Best Ingredients
We don’t cut corners and we never compromise. Every ProteinMania creation starts with the cleanest, highest-quality ingredients on the planet. We use premium proteins, functional superfoods, and real, recognizable components you can trust. No fillers. No artificial garbage. Just bold, honest flavour backed by nutritional integrity. If it doesn’t fuel greatness, it doesn’t make the cut.
SECRET Recipes
Our formulas aren’t just recipes, they’re guarded innovations, developed by a pro athlete trainer and an award-winning dessert chef through years of experimentation, precision, and obsession. The perfect macro balance. The perfect taste. You won’t find this in any cookbook or protein snack aisle. These are proprietary formulations built for performance, taste-tested for legends.
Everything by Hand
No mass production. No conveyor belts. Every ProteinMania product is crafted by hand, with meticulous care and attention to detail. From hand-piped toppings to hand-measured ingredients, we treat every batch like a masterpiece. Because when you’re feeding champions and fueling families, the human touch makes all the difference.
